DIZITTAL ADVERTISEMENT & MEDIA COMPANY
Buyer planning worksheet - not a quotation, availability statement or booking
Phone: +91 90347 54072 | Email: hello@dizittal.in

AGREE BEFORE BOOKING
Campaign ID:
Approved assets / locations:
Contracted units and period:
Delivery records available:
Reporting owner and schedule:
Exceptions / make-good rule:
Response route and lead owner:
Data handling / retention instructions:

Installation evidence
Can show: A dated photograph or acknowledgement linked to a placement or asset.
Limit: Does not establish audience reach or full-period uptime.

Playout evidence
Can show: Available operator logs linked to screen/creative/date and contracted delivery.
Limit: Does not by itself count unique viewers, attention or sales.

Audience estimates
Can show: A separately sourced estimate with geography, date and methodology.
Limit: Should not be silently treated as audited actual exposure or deduplicated cross-media reach.

Interactions and enquiries
Can show: Defined activity counts and consented enquiries through the agreed response routes.
Limit: Are not automatically qualified leads or completed transactions.

Business outcomes
Can show: Bookings or sales recorded by the advertiser with a stated attribution method.
Limit: Cannot all be credited to the campaign without evidence and an appropriate comparison.

Do not report estimated audiences or sales without a stated source.