Rates and quotations
A price makes sense
when the scope is clear.
Ask for a current, itemised proposal. A monthly site rental, a screen slot, an audio schedule and an activation day cannot be compared as if they were the same product.
MAKE THE COMPONENTS VISIBLE
What belongs in the quotation?
| Component | What to compare |
|---|---|
| Media rental or airtime | Named placement, booking unit, quantity, dates, availability validity and supplier-specific conditions. |
| Creative and adaptation | Concept/design/film/audio scope, required versions, usage rights, revisions and source-file responsibility. |
| Production and installation | Materials, measured quantities, fabrication/printing, transport, installation and removal. |
| People and logistics | Promoters, supervisors, venue facilities, storage, travel or stock handling where relevant. |
| Planning and management | Defined planning, supplier coordination, campaign management and reporting work. |
| Commercial conditions | Applicable taxes, payment schedule, cancellation, changes, make-goods, exclusions and quotation validity. |
Compare like with like.
| Media or service | The unit needs to be stated |
|---|---|
| Lift and society static media | Placement/face/door and period; production and maintenance scope. |
| Cinema | Named properties/screens, duration, dates and the operator's contractual booking basis. |
| Digital screens | Screen/venue, slot or share, operating hours, dates and agreed delivery basis. |
| Audio | Named outlets/stations, spot duration, schedule/frequency, dates and creative scope. |
| Outdoor and transit | Site face or vehicle allocation, format, display period, production and upkeep. |
| Activation and retail rollout | Venue/date/crew or measured production quantities; logistics and acceptance scope. |
| Film and animation | Approved production method, deliverables/versions, rights and review stages. |
BEFORE YOU COMPARE TWO TOTALS
Are you comparing the same locations, period, deliverables and exclusions?
Ask what changes the cost: fewer placements, another period, different creative, a revised staffing plan or a phased rollout. A tailored alternative is more useful than an unexplained discount.
LET'S MAKE A PLAN
Bring a scope, or build one with us.
We will review the requirement before a quotation can be finalised.