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Retail & point-of-sale branding

Retail branding.
At the buying moment.

Build a consistent brand presence across selected retail outlets. Explore shop fascia, point-of-sale materials and approved in-store displays with an outlet-by-outlet plan.

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Retail-branding concept with product shelves, display screen and branded counter
DESIGN CONCEPT / RETAILVisual notes
Planning roleRetail visibility
Audience contextShop visitors and local shoppers
Booking scopeOutlets, material and display period
THE FORMATS

Choose how your brand shows up.

FORMAT 01

Shop fascia co-branding

Shared storefront branding with the retailer and advertiser proportions agreed for each placement.

FORMAT 02

Point-of-sale displays

Counter material, shelf communication and standees suited to the available space.

FORMAT 03

Hanging retail formats

Danglers and other overhead formats sized for the shop and approved by the owner.

FORMAT 04

Outlet branding programmes

A coordinated design, production and installation plan across a selected retail list.

Make the placement relevant.

A useful retail programme considers both the sponsor and the shop. The design should respect the outlet identity, make the offer clear and avoid blocking operational or required signage.

What we confirm before booking.

  • Define outlet types and the target market.
  • Confirm retailer permission and available surfaces.
  • Approve dimensions, material and co-branding proportions.
  • Agree installation records and replacement responsibility.

What shapes the quote?

Outlet count, production material, installation complexity and any retailer fees shape the quote. A standard ratio is not assumed for every shop. Pharmacy-specific formats can also be discussed through the wider Dizittal team.

Request a current quotation

Know what proof to expect.

A documented outlet list and installation images provide a useful baseline. Outlet inclusion should be confirmed rather than inferred from a generic market directory.

Understand campaign execution
THE BUYER'S CHECKLIST

Compare the scope.
Not just the headline price.

Outlet branding is a design-and-production rollout, not just an advertising rental. Separate a fascia or display installation from permission to promote in somebody else's store.

Buying detailWhat a useful proposal should confirm
Outlet registerOutlet ID, location, contact, owner approval, site photos, access and recce status.
Measured scopeFascia, window, shelf, counter, hanging element or freestanding display; usable dimensions and fixing restrictions.
Material and prototypeBill of quantities, substrate, print/finish, illumination if any, fixing method and sample approval.
Production and logisticsArtwork versions, production batches, packaging, dispatch and installation schedule.
Acceptance and maintenanceBrand check, finish/fit inspection, snag list, repair or replacement and removal responsibilities.
Closure packOutlet-wise before/after records, approved quantities, installation acknowledgements and unresolved exceptions.
THE QUESTION TO START WITH

How many outlets, which fixtures, which approved materials, and who accepts the completed installation?

A finished mock-up is not evidence of installation. A production quote should identify material and quantity, not only a lump-sum design cost.

Understand the quote →Understand the evidence →
BEFORE WE BEGIN

Good questions.
Clear answers.

A little clarity now makes for a better campaign later.

Ask your question
Can the shop name remain on the board?

Yes. Co-branding can retain the retailer identity, with the final proportions agreed for the actual placement.

Do you supply the printed material?

Design, production and installation can be scoped together or separately.

Can I target only one neighbourhood?

Yes. Share the market and outlet category so the proposal can be scoped locally.

EXPLORE THE MEDIA MIX

A connected plan, not isolated placements.

All media formats
LET'S MAKE A PLAN

A good campaign starts with a useful brief.

Tell us where, who and what you want to achieve. We will take it from there.

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DIZITTAL / FORMAT EXPLORER
Media concept illustration
DESIGNED TO EXPLAIN THE FORMAT

Media concept

This is an illustrative mockup, not a completed campaign or a currently bookable site. Dimensions, placement and availability are confirmed for your proposal.

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