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Media planning & buying

Media planning.
One connected plan.

Connect your objective, audience, geography and budget before committing to placements. Compare relevant formats in a clear proposal instead of collecting unrelated rate cards.

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Media-planning concept with a laptop, location pins and miniature advertising formats
DESIGN CONCEPT / PLANNINGVisual notes
Planning roleCampaign planning
Audience contextBrands and agency teams
Booking scopeObjective-led campaign scope
THE FORMATS

Choose how your brand shows up.

FORMAT 01

Hyperlocal media plans

Catchment-led combinations for stores, property projects, healthcare and local services.

FORMAT 02

Multi-city media sourcing

City-by-city shortlists with availability and execution terms checked before booking.

FORMAT 03

Media buying coordination

Commercial comparison and booking coordination for agreed formats and dates.

FORMAT 04

Specialist media requests

Radio, print, mall or other venue requests can be assessed individually for sourcing feasibility.

Make the placement relevant.

The first question is what the campaign should achieve, not which space is easiest to sell. A sound brief makes it possible to compare concentrated local presence with wider, lighter coverage and explain the trade-off.

What we confirm before booking.

  • Define the objective, audience, geography and desired response.
  • Create a format and location shortlist against the budget.
  • Separate media, creative, production, taxes and optional extras.
  • Agree execution milestones, evidence and enquiry tracking.

What shapes the quote?

The final plan depends on current supplier availability and the agreed execution scope. Any planning or management fee should be visible rather than hidden inside an unexplained total. Proposals are not a guarantee of leads or sales.

Request a current quotation

Know what proof to expect.

Your approved media schedule is the source of truth. We specify the evidence available for each medium and distinguish display verification, estimated audience and actual responses.

Understand campaign execution
THE BUYER'S CHECKLIST

Compare the scope.
Not just the headline price.

An integrated plan should make each medium's role visible. A longer list of placements is not automatically a better use of the budget.

Buying detailWhat a useful proposal should confirm
Commercial objectiveAudience, geography, response goal, campaign window and budget boundaries.
Role of each mediumState whether a placement builds awareness, reinforces recall, supports a visit or enables an interaction.
Comparable inventoryIdentify owned/managed versus sourced options, supplier, placement, quantity, unit, dates and validity.
Commercial comparisonSeparate media, production, installation, staffing/logistics, fees and applicable taxes; expose exclusions and changes.
Approval and deliveryWritten selection, creative and operator approvals, booking confirmation, execution and exception handling.
EvaluationPlan-versus-delivered evidence per medium, tracked enquiry sources where implemented and limitations of cross-media attribution.
THE QUESTION TO START WITH

Who must be reached, what should happen next, and which placements have a defensible role in that journey?

Do not add reach estimates across media and call the total a unique audience unless a valid deduplication method is available.

Understand the quote →Understand the evidence →
BEFORE WE BEGIN

Good questions.
Clear answers.

A little clarity now makes for a better campaign later.

Ask your question
Can I start with a small local campaign?

Yes. A focused catchment and a clear objective help decide which formats are worth checking first.

Do you work with other advertising agencies?

Yes. Agency briefs can be scoped separately, with client coordination, reporting and commercial responsibilities agreed upfront.

Can you book media outside North India?

Share the requirement. Other markets are assessed on request and depend on sourcing feasibility, rather than a claim of an owned nationwide network.

EXPLORE THE MEDIA MIX

A connected plan, not isolated placements.

All media formats
LET'S MAKE A PLAN

A good campaign starts with a useful brief.

Tell us where, who and what you want to achieve. We will take it from there.

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DIZITTAL / FORMAT EXPLORER
Media concept illustration
DESIGNED TO EXPLAIN THE FORMAT

Media concept

This is an illustrative mockup, not a completed campaign or a currently bookable site. Dimensions, placement and availability are confirmed for your proposal.

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