Be clear about the project and the audience
Identify the project, its location, the intended customer and the area relevant to your campaign. Avoid selecting societies only because space is available. The buyer brief, project stage and actual service area should guide the media shortlist.
Keep project communication accurate
Use only approved project information, imagery, offer terms and contact details. Arrange the client's review of required disclosures and claims before artwork is produced. An advertising placement is not a reason to add unverified promises about returns, distances or future infrastructure.
Select formats for the message
Compare framed posters, lift-door branding and any other confirmed placements against your creative requirements. Request dimensions and genuine site photographs. Where a local activation or cinema campaign is also proposed, give each format a clear role in the overall plan.
Define the enquiry route
Use one clear next action: request details, book a conversation or ask about the project. Confirm who will receive enquiries and keep the contact details consistent across the approved creative. The website can help explain the offering, but it does not replace the project team's responsibility to respond.
Document execution separately from results
Ask for the agreed installation record, campaign dates and any maintenance checks. Where the client measures enquiries or visits, record the method and its limits. Do not turn a site photograph into a claim of sales or assume every response resulted from a single advertisement.
Prepare the campaign with Dizittal
Share the project brief, approved artwork or creative requirements, target neighbourhoods, timing and budget. Review the proposed site list and the delivery scope together. The final booking should name the selected placements and responsibilities instead of relying on broad promises of city-wide reach.
See genuine previous placements or return to the planning guides.